Want your business to appear credible and trustworthy to people considering your products or services online? Of course you do! But do you know what the biggest factors are in building credibility and trust? Take this one question quiz to test yourself, and then read on (and no peeking below!)
Believe it or not, credibility comes from design. Website design and website credibility are inextricably linked. From a Stanford study on website credibility:
Nearly 75% of all participants in a groundbreaking study chose design (“design look” at 46% + “information design” at 28.5% = 74.6%) as the most important indicator of a website's credibility.
In short, to build credibility, there’s nothing more important than creating a well-designed website.
OK. But what makes a well-designed website? User-friendliness for one thing. Meaning? The content is laid out in a manner that makes it easy and fast to read. The design is eye catching and aesthetically pleasing, and it’s intuitive to navigate.
Read on to get four great tips on how to make your site user friendly so you can build the credibility and trust in your business that helps move visitors along their buyer’s journey, rather than move them to hit the back button.